Helping Heavy Equipment Dealers Acquire and Keep Customers for Life

WHITEPAPER – By merging cloud ERP with a dealer management system, Advectus helps heavy equipment dealers improve efficiencies, offset thinning margins and better serve an increasingly-knowledgeable customer base.

Like many industrial sectors, heavy equipment leasing is going through major changes right now. Customer preferences are evolving and new opportunities are emerging. To seize these opportunities while meeting the needs of a new generation of owners and tech-savvy end customers, companies are pushing their Excel spreadsheets and QuickBooks-based business systems to their breaking points.

Businesses that specialize in heavy equipment, trucks and trailers need robust, cloud-based technology systems that provide visibility into transactions and customers across the enterprise—and across all locations—in real time. Without these insights about their own operations and their customers, business operators relying on spreadsheets and point systems miss out on the chance to get and keep those customers for life.

This white paper explores the key challenges facing heavy equipment dealers, reviews what’s keeping them up at night and shows how a unified, cloud ERP platform integrated with a Dealer Management System (DMS) helps ease these pain points, offsetthinning margins and significantly enhance customer retention rates.